404/WTF

ART DIRECTION + MOTION DESIGN


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404/WTF


ART DIRECTION + MOTION DESIGN



︎︎︎ Email
︎︎︎ LinkedIn



01 WNBA TOPSHOT LAUNCH

NBA Top Shot, the official NFT NBA play collectibles, introduces WNBA plays to their platform.

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Art Direction






02 SOMETHING’S MISSING

When NYC was about to drop the L train from servicing Brooklyn, we dropped the “L” from our logo.

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Art Direction




03 PRIDE -TWO IS TOO FEW

When you count up all the ways to be you, and you look at the limited choices of boxes to tick on most forms, the answer was, simply, “Two is Too Few.” And we blew this party out.

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Art Direction





04 LYFT PINK LAUNCH

Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan.

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Art Direction






05 RULES OF WE

We gave the small print of a brand’s community guidelines biblical proportions. 

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Art Direction






06 LYFT MOTION GUIDELINES

Lyft underwent a brand refresh and I lead the animation portion of our refreshed brand guidelines.

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Motion Design






07 EARTH DAY

How does a rideshare company join the Earth Day conversation? By telling everyone to get their butt on a bike.

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Motion Design