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	<title>Tori Main / Art &#38; Motion</title>
	<link>https://torimain.com</link>
	<description>Tori Main / Art &#38; Motion</description>
	<pubDate>Wed, 31 Jan 2024 22:39:16 +0000</pubDate>
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		<title>Home Image Scroll</title>
				
		<link>https://torimain.com/Home-Image-Scroll</link>

		<pubDate>Wed, 31 Jan 2024 17:37:52 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

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		<description>&#60;img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/c6b2e2be01105d5e9018e29180774e6e5e7988f023cb7972d39916b9c40eb3ab/Wnba_og_image.png" data-mid="203290416" border="0" data-scale="58" src="https://freight.cargo.site/w/1000/i/c6b2e2be01105d5e9018e29180774e6e5e7988f023cb7972d39916b9c40eb3ab/Wnba_og_image.png" /&#62;
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		<title>Something's Missing</title>
				
		<link>https://torimain.com/Something-s-Missing-1</link>

		<pubDate>Wed, 31 Jan 2024 17:37:53 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Something-s-Missing-1</guid>

		<description>Something’s Missing



	&#60;img width="2640" height="1382" width_o="2640" height_o="1382" data-src="https://freight.cargo.site/t/original/i/0dc32c2b2120e3a411c48f3ea32996459819f90b48a817e3e099f63d4aa09b2a/staycalm.jpg" data-mid="203278395" border="0"  src="https://freight.cargo.site/w/1000/i/0dc32c2b2120e3a411c48f3ea32996459819f90b48a817e3e099f63d4aa09b2a/staycalm.jpg" /&#62;



&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Lyft had a very specific media buy in Brooklyn, open brief, ideas in two days. My partner and I noticed everyone in Brooklyn was panicking about the L Train shutting down. We proposed Lyft become part of the solution (and conversation) by dropping the “L” from the logo. We liked it, so did Brooklyn, Buzzfeed and the OBIES. We won gold.




	
&#60;img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4d18aae1777ce6ffb1e6dbe1470d255dc81c6394492c1cd1f71d8ba55434c456/location.jpg" data-mid="203278807" border="0"  src="https://freight.cargo.site/w/1000/i/4d18aae1777ce6ffb1e6dbe1470d255dc81c6394492c1cd1f71d8ba55434c456/location.jpg" /&#62;
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&#60;img width="2762" height="1664" width_o="2762" height_o="1664" data-src="https://freight.cargo.site/t/original/i/83c2c26268894e0d719d0b208a6376ad04ae5701fd64a8d122210aac88e0323b/gottalovebbushwick.jpg" data-mid="203278797" border="0"  src="https://freight.cargo.site/w/1000/i/83c2c26268894e0d719d0b208a6376ad04ae5701fd64a8d122210aac88e0323b/gottalovebbushwick.jpg" /&#62;
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&#60;img width="1261" height="1361" width_o="1261" height_o="1361" data-src="https://freight.cargo.site/t/original/i/44480cdf063746ca35b6d5a2d6cef5e6c30e1a6c1742b021ff5177240b283378/adage.png" data-mid="203278808" border="0"  src="https://freight.cargo.site/w/1000/i/44480cdf063746ca35b6d5a2d6cef5e6c30e1a6c1742b021ff5177240b283378/adage.png" /&#62;</description>
		
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		<title>WNBA Top Shot</title>
				
		<link>https://torimain.com/WNBA-Top-Shot</link>

		<pubDate>Wed, 31 Jan 2024 17:37:53 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/WNBA-Top-Shot</guid>

		<description>WNBA Top Shot Launch



	&#60;img width="1200" height="630" width_o="1200" height_o="630" data-src="https://freight.cargo.site/t/original/i/c6b2e2be01105d5e9018e29180774e6e5e7988f023cb7972d39916b9c40eb3ab/Wnba_og_image.png" data-mid="203279181" border="0"  src="https://freight.cargo.site/w/1000/i/c6b2e2be01105d5e9018e29180774e6e5e7988f023cb7972d39916b9c40eb3ab/Wnba_og_image.png" /&#62;



&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; NBA Top Shot, the official NFT NBA play collectible platform, introduced WNBA plays to their platform. We created key artwork and partnered with the one and only G.O.A.T., Lisa Leslie, to voice a film for the launch.





	
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&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/57ef4bc6e6afceaa6f9548fccbb6f759fa2aa8d339118d7dc6bed7fdb379d68d/NBATS_AJA_Storyhalfres2.png" data-mid="203279407" border="0"  src="https://freight.cargo.site/w/1000/i/57ef4bc6e6afceaa6f9548fccbb6f759fa2aa8d339118d7dc6bed7fdb379d68d/NBATS_AJA_Storyhalfres2.png" /&#62;
&#60;img width="566" height="800" width_o="566" height_o="800" data-src="https://freight.cargo.site/t/original/i/443af3b4867ffb382c858f68f1b3c2e681399ef942749aa01fcca2cf157d522e/pngimg.com---cursor_PNG28.png" data-mid="203279412" border="0"  src="https://freight.cargo.site/w/566/i/443af3b4867ffb382c858f68f1b3c2e681399ef942749aa01fcca2cf157d522e/pngimg.com---cursor_PNG28.png" /&#62;

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		<title>Lyft Pride 2019</title>
				
		<link>https://torimain.com/Lyft-Pride-2019</link>

		<pubDate>Wed, 31 Jan 2024 17:37:54 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Lyft-Pride-2019</guid>

		<description>Lyft Pride 2019 &#38;nbsp;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b7fc8a4dfddec5660d1fad9854327d4b04a18be15c50a77670413b1c6790d2e/pridecover1.jpg" data-mid="203280658" border="0"  src="https://freight.cargo.site/w/1000/i/0b7fc8a4dfddec5660d1fad9854327d4b04a18be15c50a77670413b1c6790d2e/pridecover1.jpg" /&#62;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;When you count up all the ways to be you, and you look at the limited choices of boxes to tick on most forms, the answer was, simply, “Two is Too Few.” And we blew this party out.
We wanted to be sensitive to rainbow washing, so we showed up different, reflected the beautiful blend of the queer identity and continued the concept of less boundaries and boxes.
We built floats with a holographic shimmer and a dichroic finish (look it up - because, the more you know). We worked with non-binary photographer Alex Kacha to glamorize, and normalize, those who normally don’t get the spotlight. Printed off zines with art and words from queer leaders including Alok Vaid-Menon. And we partnered with our in-house UX/IX teams to provide pronoun choices in the Lyft app. Finally, we partnered with Sasha Velour for an unforgettable, kickass drag event. EPIC!
Our campaign on a Webby for best celebrity partnership.

	


&#60;img width="2500" height="1683" width_o="2500" height_o="1683" data-src="https://freight.cargo.site/t/original/i/0c3ddc1032e00811aec4a606172e3777696a2b4792fc220abb9183f445b0219b/175_urban_poster_mockup.png" data-mid="203280886" border="0"  src="https://freight.cargo.site/w/1000/i/0c3ddc1032e00811aec4a606172e3777696a2b4792fc220abb9183f445b0219b/175_urban_poster_mockup.png" /&#62;
	&#60;img width="2224" height="1735" width_o="2224" height_o="1735" data-src="https://freight.cargo.site/t/original/i/1da36771d68173395e651ce4cc9adabe2378bbe1b52957be2f961769d5234848/zine-cropped.png" data-mid="203280889" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1da36771d68173395e651ce4cc9adabe2378bbe1b52957be2f961769d5234848/zine-cropped.png" /&#62;
	&#60;img width="600" height="645" width_o="600" height_o="645" data-src="https://freight.cargo.site/t/original/i/ee32c1ab7918f0540bd0a31578d1af9b4e2aee93f1fcf699d43c9a8d9b809387/pronouns-blog-cursor.gif" data-mid="203280887" border="0"  src="https://freight.cargo.site/w/600/i/ee32c1ab7918f0540bd0a31578d1af9b4e2aee93f1fcf699d43c9a8d9b809387/pronouns-blog-cursor.gif" /&#62;
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&#60;img width="1352" height="2028" width_o="1352" height_o="2028" data-src="https://freight.cargo.site/t/original/i/2b18372723688bad2602655ef5d92c55422829676d5158330a4e6c73f91b4ef0/Pride_wildposting_2.jpg" data-mid="203280888" border="0"  src="https://freight.cargo.site/w/1000/i/2b18372723688bad2602655ef5d92c55422829676d5158330a4e6c73f91b4ef0/Pride_wildposting_2.jpg" /&#62;
&#60;img width="1352" height="2028" width_o="1352" height_o="2028" data-src="https://freight.cargo.site/t/original/i/233f81eebff24c1170b6bd78510595cad2fb4ac95774de3264f21e2b8afc44fc/Pride_wildposting_3-1.jpg" data-mid="203280884" border="0"  src="https://freight.cargo.site/w/1000/i/233f81eebff24c1170b6bd78510595cad2fb4ac95774de3264f21e2b8afc44fc/Pride_wildposting_3-1.jpg" /&#62;


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		<title>Earth Day 2019</title>
				
		<link>https://torimain.com/Earth-Day-2019</link>

		<pubDate>Wed, 31 Jan 2024 17:37:54 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Earth-Day-2019</guid>

		<description>Earth Day 2019



	&#60;img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/e26662a68db38545dd78a108ec9a1cc823a8a14d81f1b31615886541b314b709/BUTTS_Short.gif" data-mid="203281791" border="0"  src="https://freight.cargo.site/w/640/i/e26662a68db38545dd78a108ec9a1cc823a8a14d81f1b31615886541b314b709/BUTTS_Short.gif" /&#62;



&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; How does a rideshare company join the Earth Day conversation? By telling everyone to get their butt on a bike.&#38;nbsp;Specifically, your butt on a bike. Lame people got nervous about showing butts. But awesome-leader people bought us space in Times Square.






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	<item>
		<title>Lyft Pink Launch</title>
				
		<link>https://torimain.com/Lyft-Pink-Launch-1</link>

		<pubDate>Wed, 31 Jan 2024 18:48:37 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Lyft-Pink-Launch-1</guid>

		<description>Lyft Pink Launch



	&#60;img width="1308" height="755" width_o="1308" height_o="755" data-src="https://freight.cargo.site/t/original/i/a13dfcf57f42837da8e8c53cb8cc766f5b9ae67910867351c95d8c365074c71c/theknowing-cover.png" data-mid="203282643" border="0"  src="https://freight.cargo.site/w/1000/i/a13dfcf57f42837da8e8c53cb8cc766f5b9ae67910867351c95d8c365074c71c/theknowing-cover.png" /&#62;




&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan.First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink.Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign and launch party.We then heard the product was too successful. We like hearing that.



	&#60;img width="650" height="826" width_o="650" height_o="826" data-src="https://freight.cargo.site/t/original/i/e44ed4548cacdb089c643029c16e9fd9d6e225bb4ff559c8061bdf03c62eccec/18000theknow2.jpeg" data-mid="203282683" border="0"  src="https://freight.cargo.site/w/650/i/e44ed4548cacdb089c643029c16e9fd9d6e225bb4ff559c8061bdf03c62eccec/18000theknow2.jpeg" /&#62;
	&#60;img width="650" height="826" width_o="650" height_o="826" data-src="https://freight.cargo.site/t/original/i/4cc7683524732f2badfbb216059135739508081a63736a8820fe9ede3219a1be/theknowingnotification.jpg" data-mid="203282685" border="0"  src="https://freight.cargo.site/w/650/i/4cc7683524732f2badfbb216059135739508081a63736a8820fe9ede3219a1be/theknowingnotification.jpg" /&#62;


	
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&#60;img width="630" height="472" width_o="630" height_o="472" data-src="https://freight.cargo.site/t/original/i/48cb368eaef79aab9d558e9244e8886e467daa89c26e791062cf50a3ba2c95a0/knowingpink.jpeg" data-mid="203282723" border="0"  src="https://freight.cargo.site/w/630/i/48cb368eaef79aab9d558e9244e8886e467daa89c26e791062cf50a3ba2c95a0/knowingpink.jpeg" /&#62;




&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/bd346dd2ba464d53d57fc4230540dc395e683f3cf9232dbda3a1d00dee93c46e/TheKnowing-DayBillboard.jpg" data-mid="203282862" border="0"  src="https://freight.cargo.site/w/1000/i/bd346dd2ba464d53d57fc4230540dc395e683f3cf9232dbda3a1d00dee93c46e/TheKnowing-DayBillboard.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4908e50f38c939ee6dfee175e4798698c1a6c77ea4278ee64d323c0cb11ebf5b/TheKnowing-NightBillboard.jpg" data-mid="203282864" border="0"  src="https://freight.cargo.site/w/1000/i/4908e50f38c939ee6dfee175e4798698c1a6c77ea4278ee64d323c0cb11ebf5b/TheKnowing-NightBillboard.jpg" /&#62;

&#60;img width="2560" height="1709" width_o="2560" height_o="1709" data-src="https://freight.cargo.site/t/original/i/a76a75f3dcba8cfd2972d27cdded8bc612b680761223e9c6531bab4642f00089/UrbanWall1-scaled.jpeg" data-mid="203282866" border="0"  src="https://freight.cargo.site/w/1000/i/a76a75f3dcba8cfd2972d27cdded8bc612b680761223e9c6531bab4642f00089/UrbanWall1-scaled.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Lyft Motion Guidelines</title>
				
		<link>https://torimain.com/Lyft-Motion-Guidelines-1</link>

		<pubDate>Wed, 31 Jan 2024 19:14:38 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Lyft-Motion-Guidelines-1</guid>

		<description>Lyft Motion Guidelines



	&#60;img width="740" height="430" width_o="740" height_o="430" data-src="https://freight.cargo.site/t/original/i/cbf440eea5fb1b42a606eff98359ed193a9235a159c6fbcf01baf7a5569832cc/Pulse_Gif_Cropped.gif" data-mid="203284405" border="0"  src="https://freight.cargo.site/w/740/i/cbf440eea5fb1b42a606eff98359ed193a9235a159c6fbcf01baf7a5569832cc/Pulse_Gif_Cropped.gif" /&#62;

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; Lyft underwent a brand refresh and I lead the animation portion of our refreshed brand guidelines. The focus was scalibity and speed. I designed and animated layouts, lock ups, button treatments, type animation presets, transitions, templates in both After Effects and Premiere, logo animations, and written documentation to help Lyft content creators get moving quickly.



	&#60;img width="740" height="430" width_o="740" height_o="430" data-src="https://freight.cargo.site/t/original/i/265627421a6e0a807e74170503ee57185ebeefca2e6e9bb30819fe6a1ec286ba/SitDown_Gif_Cropped_hold.gif" data-mid="203285113" border="0"  src="https://freight.cargo.site/w/740/i/265627421a6e0a807e74170503ee57185ebeefca2e6e9bb30819fe6a1ec286ba/SitDown_Gif_Cropped_hold.gif" /&#62;
	No one ever talks about the butt visible in the logo. Once you see the booty jiggle, you cannot unsee it. (Final logo animation)



&#38;nbsp; &#38;nbsp; Type presets were developed. The animations were inspired the movement of ridesharing. They needed to evoke the quirky, playful personality of Lyft while remaining simple and read quickly.

&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e47433c8406cb6578c877194a3c7a65bab1c800d651fc4ee9251c5ad55a834f7/LyftLine_gif.gif" data-mid="203284554" border="0"  src="https://freight.cargo.site/w/1000/i/e47433c8406cb6578c877194a3c7a65bab1c800d651fc4ee9251c5ad55a834f7/LyftLine_gif.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5c9b3ca0af1615058a62d57801041a75319bfdcabb49364dc90b7868a7d0768b/EBrake_gif_2.gif" data-mid="203284552" border="0"  src="https://freight.cargo.site/w/1000/i/5c9b3ca0af1615058a62d57801041a75319bfdcabb49364dc90b7868a7d0768b/EBrake_gif_2.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed975115c0ece75e631b94e145c8fba1507125dbe7a43108f9875a5cee12ea03/Cut_gif.gif" data-mid="203284687" border="0"  src="https://freight.cargo.site/w/1000/i/ed975115c0ece75e631b94e145c8fba1507125dbe7a43108f9875a5cee12ea03/Cut_gif.gif" /&#62;


Button Animation Treatments
&#60;img width="606" height="188" width_o="606" height_o="188" data-src="https://freight.cargo.site/t/original/i/3f843bf8cac4350834c2504217bb615079ccbad1838df2d29679560c57b56c02/CTA_pickup_pink.gif" data-mid="203284925" border="0"  src="https://freight.cargo.site/w/606/i/3f843bf8cac4350834c2504217bb615079ccbad1838df2d29679560c57b56c02/CTA_pickup_pink.gif" /&#62;&#60;img width="606" height="188" width_o="606" height_o="188" data-src="https://freight.cargo.site/t/original/i/5413c55c72c6dacb9cb50e2ab12ffef83c57b3ea8a08e4ea7e8ba9c0c629f6f9/CTA_lyftlinesitdown-character_pink.gif" data-mid="203284924" border="0"  src="https://freight.cargo.site/w/606/i/5413c55c72c6dacb9cb50e2ab12ffef83c57b3ea8a08e4ea7e8ba9c0c629f6f9/CTA_lyftlinesitdown-character_pink.gif" /&#62;
&#60;img width="606" height="188" width_o="606" height_o="188" data-src="https://freight.cargo.site/t/original/i/7bb8fb5c63ac1e34b2c202f3eaef1cdc7abc0854ad24db0ae110d54e36645734/CTA_sitdown_word_pink.gif" data-mid="203284934" border="0"  src="https://freight.cargo.site/w/606/i/7bb8fb5c63ac1e34b2c202f3eaef1cdc7abc0854ad24db0ae110d54e36645734/CTA_sitdown_word_pink.gif" /&#62;&#60;img width="606" height="188" width_o="606" height_o="188" data-src="https://freight.cargo.site/t/original/i/59ed0b913b361e5eeb41f4fedf8319750f4eb1994f8f60d3dc9ce7aeddd02dfc/CTA_sitdown_pink.gif" data-mid="203284935" border="0"  src="https://freight.cargo.site/w/606/i/59ed0b913b361e5eeb41f4fedf8319750f4eb1994f8f60d3dc9ce7aeddd02dfc/CTA_sitdown_pink.gif" /&#62;
All templates came in 16x9, 9x16 and 1x1 formats optimized for social. Pieces were easily updated and edited with other content to help fascilitate production.


&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a97d42b38871a5054c6e082d70ad4f59b831bde6f9d907e46bbfae03c5692652/Lyftline_Sample_540_pink.gif" data-mid="203285106" border="0"  src="https://freight.cargo.site/w/960/i/a97d42b38871a5054c6e082d70ad4f59b831bde6f9d907e46bbfae03c5692652/Lyftline_Sample_540_pink.gif" /&#62;&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/daebe11dcf4cd862279f416873037557310014e35df2c6bb3ddd0782c17daee9/EBrake_Sample_540_pinkCTA.gif" data-mid="203285101" border="0"  src="https://freight.cargo.site/w/960/i/daebe11dcf4cd862279f416873037557310014e35df2c6bb3ddd0782c17daee9/EBrake_Sample_540_pinkCTA.gif" /&#62;&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/d4d91c7b7ca2f315d319f0dd3be23ce42990086d6e4a0c19a26a79272b188978/Transition_Type_3_gif.gif" data-mid="203285105" border="0"  src="https://freight.cargo.site/w/960/i/d4d91c7b7ca2f315d319f0dd3be23ce42990086d6e4a0c19a26a79272b188978/Transition_Type_3_gif.gif" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/054403db30272fe78dd3803f8ef05c73b21f0185a319f35e5e027bd1d66df0dd/Transition_Type_5-1.gif" data-mid="203285104" border="0"  src="https://freight.cargo.site/w/1000/i/054403db30272fe78dd3803f8ef05c73b21f0185a319f35e5e027bd1d66df0dd/Transition_Type_5-1.gif" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Rules of We</title>
				
		<link>https://torimain.com/Rules-of-We-1</link>

		<pubDate>Wed, 31 Jan 2024 18:55:48 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Rules-of-We-1</guid>

		<description>Rules of We



	&#60;img width="1548" height="871" width_o="1548" height_o="871" data-src="https://freight.cargo.site/t/original/i/07e36309157f184e422cdd5810fdbd5d726bc9e5574c0febc625073486d0deb9/wecover.jpg" data-mid="203282979" border="0"  src="https://freight.cargo.site/w/1000/i/07e36309157f184e422cdd5810fdbd5d726bc9e5574c0febc625073486d0deb9/wecover.jpg" /&#62;



&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; The assignment? Update existing Community Guidelines copy on our website to maintain respectful conduct between passengers and drivers. Our solution? Make this a brand moment of biblical proportions about the importance of human decency.



	
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/4e8463dd033a043d41f5b08791c7ad29ae6f9918c5c0d3f07734c14b14db965a/image8.jpeg" data-mid="203283018" border="0"  src="https://freight.cargo.site/w/1000/i/4e8463dd033a043d41f5b08791c7ad29ae6f9918c5c0d3f07734c14b14db965a/image8.jpeg" /&#62;
&#60;img width="1000" height="693" width_o="1000" height_o="693" data-src="https://freight.cargo.site/t/original/i/fd2b02b0ff4445ce0e6e6f5846a2959693c22912ac2613f7d2449f2614abc5b9/image9.jpeg" data-mid="203283019" border="0"  src="https://freight.cargo.site/w/1000/i/fd2b02b0ff4445ce0e6e6f5846a2959693c22912ac2613f7d2449f2614abc5b9/image9.jpeg" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/8c883394c99ba6c6b7e5a8473486c0afce84e9bf1c4a1e636949144d7295dbde/image7.jpeg" data-mid="203283022" border="0"  src="https://freight.cargo.site/w/1000/i/8c883394c99ba6c6b7e5a8473486c0afce84e9bf1c4a1e636949144d7295dbde/image7.jpeg" /&#62;
&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/418b24270428ffccfab6279d5f7fc9ce22154af71ce24469bbc614f5a795a778/image4.jpeg" data-mid="203283020" border="0"  src="https://freight.cargo.site/w/1000/i/418b24270428ffccfab6279d5f7fc9ce22154af71ce24469bbc614f5a795a778/image4.jpeg" /&#62;
&#60;img width="1000" height="741" width_o="1000" height_o="741" data-src="https://freight.cargo.site/t/original/i/80172e3248ffe46cc6893dde6bdef797819b1fc66cf0af73463e2b8d4b8412cb/image12.jpeg" data-mid="203283017" border="0"  src="https://freight.cargo.site/w/1000/i/80172e3248ffe46cc6893dde6bdef797819b1fc66cf0af73463e2b8d4b8412cb/image12.jpeg" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>Gumby Fest</title>
				
		<link>https://torimain.com/Gumby-Fest-1</link>

		<pubDate>Wed, 31 Jan 2024 19:02:58 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/Gumby-Fest-1</guid>

		<description>Rules of We



	&#60;img width="2377" height="3672" width_o="2377" height_o="3672" data-src="https://freight.cargo.site/t/original/i/ad4bb0156ead8740db0305e44816a8d5b1865ce93b27f304db03e5bf62febbef/gumbyfest_design3x.png" data-mid="203283231" border="0"  src="https://freight.cargo.site/w/1000/i/ad4bb0156ead8740db0305e44816a8d5b1865ce93b27f304db03e5bf62febbef/gumbyfest_design3x.png" /&#62;



&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; My nephew, a dog named Gumby, was turning three. I drew up this poster for the party, appropriately titled, Gumby Fest. He’s a cool dog.



	
&#60;img width="1010" height="1600" width_o="1010" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ad0992fd657b547dd277e03f94a5689c0cb216f050659fa40834f292d5b04a89/IMG_9212.jpeg" data-mid="203283707" border="0"  src="https://freight.cargo.site/w/1000/i/ad0992fd657b547dd277e03f94a5689c0cb216f050659fa40834f292d5b04a89/IMG_9212.jpeg" /&#62;
&#60;img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/777704e7034ebf70d1b2edeb53d188707045fdfc5041c61f59d3423d377dadce/71780794414__E438991B-713F-4A53-A3C8-277018850181.jpg" data-mid="203283680" border="0"  src="https://freight.cargo.site/w/1000/i/777704e7034ebf70d1b2edeb53d188707045fdfc5041c61f59d3423d377dadce/71780794414__E438991B-713F-4A53-A3C8-277018850181.jpg" /&#62;





</description>
		
	</item>
		
		
	<item>
		<title>2018 Motion Reel</title>
				
		<link>https://torimain.com/2018-Motion-Reel</link>

		<pubDate>Wed, 31 Jan 2024 22:39:16 +0000</pubDate>

		<dc:creator>Tori Main / Art &#38; Motion</dc:creator>

		<guid isPermaLink="true">https://torimain.com/2018-Motion-Reel</guid>

		<description>2018 Reel




&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;In 2018, I set out to make an anti-reel reel. This was less about me showing off my technical skills and more about ideas behind the work itself. You know, conceptual.



	




</description>
		
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