THE KNOWING

Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan. First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink. Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign. We then heard the product was too successful. We like hearing that.

Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan. First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink. Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign. We then heard the product was too successful. We like hearing that.

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Section B

Experiences_Wildposters

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WNBA Top Shot LaunchArt Direction

NBA Top ShotArt Direction

Fancy MCDsPhotography

Rules of WeOOH/Collateral

PrideOOH/Collateral/Experiential

Lyft Pink LaunchOOH/Collateral/Experiential/Social

REEL_2018_EDIT_V04 COPY 01_3Animation/Editorial

Logo IdentsDigital OOH/Social

Earth DayDigital OOH/Social

Women Teach MePersonal

Lyft Motion Branding Package and GuidelinesMotion design, art direction