THE KNOWING

Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan. First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink. Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign. We then heard the product was too successful. We like hearing that.

Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan. First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink. Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign. We then heard the product was too successful. We like hearing that.