Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan. First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink. Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign. We then heard the product was too successful. We like hearing that.
Lyft was about to launch a membership product, which they were going to call - wait for it - the Lyft Membership Plan. First, we partnered/collaborated with product and design to find a recommendation that would work in-product, and out in the world. Introducing... Lyftpink. Then we took the tittle from the “i” in pink, put it in a blender with Baldessari, and a few hits of acid, and created a “what the hell is going on, I must google this” out-of-home teaser campaign. We then heard the product was too successful. We like hearing that.
hj
Section B
View more
WNBA Top Shot LaunchArt Direction
NBA Top ShotArt Direction
Fancy MCDsPhotography
Rules of WeOOH/Collateral
PrideOOH/Collateral/Experiential
eBay- Find Your PeopleOOH/Strategy
Lyft Pink LaunchOOH/Collateral/Experiential/Social
REEL_2018_EDIT_V04 COPY 01_3Animation/Editorial
Logo IdentsDigital OOH/Social
Earth DayDigital OOH/Social
Women Teach MePersonal
Lyft Motion Branding Package and GuidelinesMotion design, art direction