LYFT MOTION BRANDING

AND GUIDELINES

Lyft underwent a brand refresh and I oversaw the animation portion of our refreshed brand guidelines. In a rapidly growing envrionment, it helps to focus of scalability. I made sure everything was easy to read, easy to use, and scalable. I created layouts, lower thirds, lock ups, button treatments, type animation presets, transitions, templates in both After Effects and Premiere, logo animations, and written documentation to help us create content quickly.