404/WTF

ART DIRECTION + MOTION DESIGN


︎︎︎ Email
︎︎︎ LinkedIn
404/WTF


ART DIRECTION + MOTION DESIGN



︎︎︎ Email
︎︎︎ LinkedIn


03 PRIDE - TWO IS TOO FEW
Lyft



MEDIUM: CAMPAIGN, FILM, SWAG, OOH
ROLE:   ART DIRECTOR
We built floats with a holographic shimmer and a dichroic finish (look it up - because, the more you know). We worked with non-binary photographer Alex Kacha to glamorize, and normalize, those who normally don’t get the spotlight. And we partnered with our in-house UX/IX teams to provide pronoun choices in the Lyft app.