REEL_2018_EDIT_V04 COPY 01_3

After years of being a motion designer, I got tired of technically executing other people’s ideas. I wanted to spread my beautiful artistic wings and let my conceptual freak flag fly. I had been marinating on the idea to make the “anti-reel” reel. I destroyed and degraded anything I would normally highlight in a reel. I wanted to break all the rules. I made the title cards challenging to read, forcing watchers to interact with it by pausing to read it fully. There are gaps of nothing that for a moment, force the audience to stare into an abyss and at other times leave you questioning if it’s playing properly.

It questions the concept of copyright. The ™ is the trademark symbol, but it’s also my initials. I use it to hint toward the blurred line between brand work and personal creative expression. Can work for clients be broken down and reinvented as something new as a means to regain agency over your creation? 

It has pseudo dystopian messaging laced throughout. Honestly, the whole thing is absolutely ridiculous. Seeing faces and my work distorted and degraded beyond recognition, relentlessly evokes a disturbing and unsettling feeling. All to a super uplifting track meant to be confrontational in the context of the power given to the audience and potential employers.

 At the end, it all comes to an absurd crescendo of a smeary, disgusting mess.

TLDR: hire me if you want concepts and appreciate thought.

After years of being a motion designer, I got tired of technically executing other people’s ideas. I wanted to spread my beautiful artistic wings and let my conceptual freak flag fly. I had been marinating on the idea to make the “anti-reel” reel. I destroyed and degraded anything I would normally highlight in a reel. I wanted to break all the rules. I made the title cards challenging to read, forcing watchers to interact with it by pausing to read it fully. There are gaps of nothing that for a moment, force the audience to stare into an abyss and at other times leave you questioning if it’s playing properly.

It questions the concept of copyright. The ™ is the trademark symbol, but it’s also my initials. I use it to hint toward the blurred line between brand work and personal creative expression. Can work for clients be broken down and reinvented as something new as a means to regain agency over your creation? 

It has pseudo dystopian messaging laced throughout. Honestly, the whole thing is absolutely ridiculous. Seeing faces and my work distorted and degraded beyond recognition, relentlessly evokes a disturbing and unsettling feeling. All to a super uplifting track meant to be confrontational in the context of the power given to the audience and potential employers.

 At the end, it all comes to an absurd crescendo of a smeary, disgusting mess.

TLDR: hire me if you want concepts and appreciate thought.

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