LYFT PRIDE 2019

When you count up all the ways to be you, and you look at the limited choices of boxes to tick on most forms, the answer was, simply, “Two is Too Few.” And we blew this party out.

We built floats with a holographic shimmer and a dichroic finish (google it - because, the more you know). We worked with non-binary photographer Alex Kacha to glamorize, and normalize, those who normally don’t get the spotlight. And we partnered with our in-house UX/IX teams to provide pronoun choices in the Lyft app.

When you count up all the ways to be you, and you look at the limited choices of boxes to tick on most forms, the answer was, simply, “Two is Too Few.” And we blew this party out.

We built floats with a holographic shimmer and a dichroic finish (google it - because, the more you know). We worked with non-binary photographer Alex Kacha to glamorize, and normalize, those who normally don’t get the spotlight. And we partnered with our in-house UX/IX teams to provide pronoun choices in the Lyft app.

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This campaign was powered by a strong brand action. Lyft added a wider selection of pronouns in the app. 

This campaign was powered by a strong brand action. Lyft added a wider selection of pronouns in the app. 

This campaign was powered by a strong brand action. Lyft added a wider selection of pronouns in the app. 

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