Lyft underwent a brand refresh and I oversaw the animation portion of our refreshed brand guidelines. In a rapidly growing envrionment, it helps to focus of scalability. I made sure everything was easy to read, easy to use, and scalable. I created layouts, lower thirds, lock ups, button treatments, type animation presets, transitions, templates in both After Effects and Premiere, logo animations, and written documentation to help us create content quickly.
Rules of WeOOH/Collateral
REEL_2018_EDIT_V04 COPY 01_3Animation/Editorial
Logo IdentsDigital OOH/Social
Earth DayDigital OOH/Social
Women Teach MePersonal
Lyft Motion Branding Package and GuidelinesMotion design, art direction