LYFT MOTION BRANDING

AND GUIDELINES

Lyft underwent a brand refresh and I oversaw the animation portion of our refreshed brand guidelines. In a rapidly growing envrionment, it helps to focus of scalability. I made sure everything was easy to read, easy to use, and scalable. I created layouts, lower thirds, lock ups, button treatments, type animation presets, transitions, templates in both After Effects and Premiere, logo animations, and written documentation to help us create content quickly.

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Rules of WeOOH/Collateral

PrideOOH/Collateral/Experiential

The KnowingOOH/Collateral/Experiential/Social

REEL_2018_EDIT_V04 COPY 01_3Animation/Editorial

Logo IdentsDigital OOH/Social

Earth DayDigital OOH/Social

Women Teach MePersonal

Lyft Motion Branding Package and GuidelinesMotion design, art direction